Why it pays to focus on a niche

Market segmentation has been a successful strategy for years, yet many do not benefit from implementing this approach. Most individuals know they cannot be all things to all people, but their businesses models underperform because they are trying to do just that. By dividing a large population into segments, a business can then position itself to better fulfill the needs of one unique group.

Ten benefits of concentrating on one target market.

1. Less distractions. The scope of products and services a niche needs become narrowed, making it easier to grow to be a specialist, tailoring a customized offering, which improves satisfaction, retention and advocacy.

2. Efficiencies. Service offerings and operational processes can be much more refined, preventing a business from being pulled in too many directions.

3. Word of mouth. News will spread recognizing the business as “the one” to use in exclusive circles that are sometimes hard to penetrate.

Click here to view the entire article http://byrnesconsulting.com/2010/09/03/why-it-pays-to-focus-on-a-niche/

I had the pleasure of interviewing Ron Henry, Chief Development Office for North Fulton Hospital and Kamela Sooknanan, RN Associate Administrator of Clinical Quality Improvement for North Fulton Hospital.

Both Ron and Kamela have work diligently to increase the quality of care for the senior patients who enter into care at North Fulton Hospital.

We met to discuss an outreach program that they have developed to bridge the lines of communications between the hospital and the senior living communities that serve the patients being admitted to North Fulton Hospital.

The outreach program is 3 pronged:

1. Care Transitions Task Force-which is made up of clinical representatives from a senior community. North Fulton is currently seeking more communities to become involved in the task force. If your community is interest in becoming involved in the solution to care for seniors please contact Kamela Sooknanan at (770) 751-2973 or email to kamela.sooknanan@tenethealth.com.

2. Senior Care Network

3. ACE Unit

To learn details about each of the three components to this cutting edge approach to senior care, be sure to watch the video…

Commercial Lending Solutions successfully arranges financing for a local restaurant

Woodstock, GA — The Atlanta based company Commercial Lending Solutions, LLC announced today that it has successfully arranged financing for the expansion of Tuscany Grill restaurant in the Town Center area. The transaction was a SBA 7A loan, utilized for the purchase and build out of the new location located just a block away from the current location. The new address is 250 Cinema Way in Woodstock, GA and is scheduled to open in mid-to-late July 2010.

Commercial Lending Solutions worked exclusively on behalf of the borrowers to secure the loan through a Georgia-based community bank. Regarding the transactions, Commercial Lending Solutions president Erica Parker stated “In light of the current lending environment, the successful closing of this transaction is a testament to both the strength and quality of our clients, as well as the deep relationships we have developed with our funding sources.”

Commercial Lending Solutions first understands your cause, and then they invest in it. Through a proprietary service called PROPEL, they build the business case for the right lender to extend favorable terms and conditions to their clients. It’s the difference between yes and no, success and failure. Working with a wide variety of lenders, Commercial Lending Solutions finances transactions ranging from $500,000 to more than $50 million with a focus on Senior Living Communities.

For inquires, please contact Erica Parker at eparker@clscause.com or visit www.clscause.com.

 PROPEL means to drive, or cause to move, forward or onward.

 Commercial Lending Solutions defines propel as follows:

 To make happen, to satisfy a cause, to accelerate a financial transaction, objectively build the business case of the borrower while satisfying the risk/reward appetite of the lender, to advance to the closing table.

 PROPEL advances the cause of both sides of the equation and expedites the transaction to the closing table.

 Borrowers Need = Lender’s Appetite

 Successful deals are defined by PROPEL.  More than an executive summary, PROPEL:

• Establishes the business case for both borrow and lender.
• Serves as an introduction to the borrower’s business plan, past financial statements, future cash-flow projections, etc.
• Serves as an answer to every possible objection of the lender
• Serves as a win/win document to expedite decisions, gain optimum terms & conditions and advances the cause of both parties to the closing table.

 In the commercial real estate industry, CLS is the exclusive source for PROPEL.

What’s Your Cause?

If you would like a first-hand look at the world of commercial real estate investing, you need to “Get on the Bus”.

Unlike residential real estate investing, where most people can at least relate to the process from purchasing their own home, commercial real estate investing plays by a different set of rules.  As a result, many people will overlook it as the investment of choice, because they don’t think they can afford to play in that arena or don’t have the know how to get started.  With a little education, you can see where commercial real estate can offer a more stable investment vehicle with larger growth potential. 

 As your hosts, we know that these types of programs are not always that lively, so we’ve integrated some fun activities to help you learn and meet the other people on the tour.  We firmly believe that getting to know other investors and professionals in the commercial real estate arena will help you in your education process.  Not everyone one on the bus will be a first time investor, as we have clients, financial planners and accountants that also want to see the properties for some of their clients.

If you want to reserve your spot, then you’ll want to rsvp today before the bus is full.

There is a $47 investment to participate in the program, which covers your meal, the education, the networking and the tour.  It’s a small price to pay for this great opportunity to see properties, understand the process and meet the other participants.  Visit our website and watch the video of the one of the previous tours.Causeway Tour

Our next tour has be scheduled for August 19th.  Registration will open on July 15th.  Be sure to check our website as we get closer to the date. www.clscause.com/events/

Properties From Last weeks Causeway Tour.
A retail strip center on Memorial Drive in Atlanta
A 6 unit multifamily in Virginia Highlands
A commercial building  on Moreland Avenue (tenant in Place)
A retail building on Glenwood Avenue (tenant in place)
For more information regarding the properties on last weeks tour, please contact
Mark Harris
ALAN JOEL PARTNERS
A member of CORFAC International
962 Howell Mill Road
Atlanta, GA  30318
404-869-2606 Direct
mark@alanjoelpartners.com
www.alanjoelpartners.com