Why it pays to focus on a niche

Market segmentation has been a successful strategy for years, yet many do not benefit from implementing this approach. Most individuals know they cannot be all things to all people, but their businesses models underperform because they are trying to do just that. By dividing a large population into segments, a business can then position itself to better fulfill the needs of one unique group.

Ten benefits of concentrating on one target market.

1. Less distractions. The scope of products and services a niche needs become narrowed, making it easier to grow to be a specialist, tailoring a customized offering, which improves satisfaction, retention and advocacy.

2. Efficiencies. Service offerings and operational processes can be much more refined, preventing a business from being pulled in too many directions.

3. Word of mouth. News will spread recognizing the business as “the one” to use in exclusive circles that are sometimes hard to penetrate.

Click here to view the entire article http://byrnesconsulting.com/2010/09/03/why-it-pays-to-focus-on-a-niche/

 PROPEL means to drive, or cause to move, forward or onward.

 Commercial Lending Solutions defines propel as follows:

 To make happen, to satisfy a cause, to accelerate a financial transaction, objectively build the business case of the borrower while satisfying the risk/reward appetite of the lender, to advance to the closing table.

 PROPEL advances the cause of both sides of the equation and expedites the transaction to the closing table.

 Borrowers Need = Lender’s Appetite

 Successful deals are defined by PROPEL.  More than an executive summary, PROPEL:

• Establishes the business case for both borrow and lender.
• Serves as an introduction to the borrower’s business plan, past financial statements, future cash-flow projections, etc.
• Serves as an answer to every possible objection of the lender
• Serves as a win/win document to expedite decisions, gain optimum terms & conditions and advances the cause of both parties to the closing table.

 In the commercial real estate industry, CLS is the exclusive source for PROPEL.

What’s Your Cause?

http://www.msnbc.msn.com/id/21134540/vp/31444409#29678141 

I am eager to try many of the things that are working for the company they interviewed, especially video conferencing.  They hired a consultant to go out to each team member’s location and set up the necessary technologies as well as train them on how to use it.  I spoke with a IT friend of mine Bob Wells, with Bob’s Computer Company and here is what he had to say,  “Telecommuting/working is definitely a big deal these days.  Today’s technologies make it easy to setup and use; employees can access company resources, email, line of business applications, data, you name it 24/7.  It just makes sense.” For more information regarding Telecommuting, Please contact Bob Wells (678)315-0954 www.bobscomputercompany.com

Commercial Lending Solutions is unique because nobody else offers PROPEL–Progressive Review and Opportunity Proposal for Excellence in Lending.

We are unique in the commercial lending industry because of our exclusive service to borrower and lender called PROPEL. Some brokers offer an executive summary, but the affect is not very compelling. Our propriety service is propelling, increasing the likelihood of closing with favorable terms & conditions.

We first understand your cause, then invest in it. We make a propelling case for the optimum lender, advancing your deal to closing table.