Propel
PRO•PEL [pruh-pel]
–verb (used with object), -pelled, -pel⋅ling.
- to drive, or cause to move forward or onward: to propel a boat by rowing.
Synonyms:
1, 2. push, prod.Related Words for: propel impel, actuate, incite, motivate, move
Propel: from CLS perspective:
To make happen, to satisfy a cause, to accelerate a financial transaction, objectively build the business case of the borrower while satisfying the risk/reward appetite of the lender, to advance to the closing table.
PROPEL advances the cause of both sides of the equation and expedites the transaction to the closing table.
PROPEL: Progressive Review & Opportunity Proposal for Excellence in Lending
The origin of PROPEL for Commercial Lending Solutions
There are funding sources such as banking institutions, life companies and hedge funds who lend based on their portfolio needs. There are mortgage brokers who match these fund sources with borrowers’ needs. Proudly, CLS is a mortgage broker, but that’s where comparison ends and differences begin.
Bridging the precise needs of the borrower with the risk/reward appetites of the lender — this is the match that matters most. Time is currency. No other broker invests more advance time to match both sides of the deal equation than CLS. Each deal is unique. Each side of the equation is separated by an equal sign. Each has needs, risks and capacity. PROPEL from CLS is the great equalizer.
Demand = Supply
Borrowers Need = Lender’s Appetite
PROPEL = CLS
Successful deals are defined by PROPEL. More than an executive summary, PROPEL establishes the business case for both borrower and lender.
- Serves as an introduction to the borrower’s business plan, past financial statements, future cash-flow projections, etc.
- Serves as an answer to every possible objection of the lender
- Serves as a win/win document to expedite decisions, gain optimum terms and advances the cause of both parties to the closing table.
